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WHO'S YOUR SUGAR DADDY?
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"A grassroots PR effort that included giving away American flags
for the Fourth of July has helped Donald Trump win the right to
build a new casino in Orange County, an economically depressed area
in Indiana," reports PR Week. Competition for the casino license
was fierce; Indianapolis PR firm MZD promoted Trump as experienced
and caring. Trump "pledged to give $5 million each to refurbish two
local resort hotels." MZD offered "to replace [businesses' and
families'] worn-out American flags with new ones. One citizen at a
public meeting mentioned [the free flags] as a sign that Trump
truly cared."
SOURCE: PR Week (sub. req'd), August 2, 2004
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RACE, ELECTIONS AND THE MEDIA
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"Gaining access to the Republican National Convention has become a
tortuous struggle for a slew of local ethnic publications," reports
a New York City weekly. In Arizona, a Bush-Cheney organizer
"insisted on knowing the race of a ... journalist assigned to
photograph Vice President Dick Cheney," saying the information was
needed "to distinguish her from someone else who might have the
same name" - which seems unlikely, since her name is Mamta Popat.
In New Mexico, "Democrats who signed up to hear [Cheney] speak ...
were refused tickets unless they signed a pledge to endorse
President Bush." One media analysis company estimates that, with
Iraq coverage dominating the news, "67 percent of stories on Bush
were negative, while only 36 percent were negative for Kerry."
SOURCE: City Limits, August 2, 2004
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